Strong focus film and economic growth





12th Edition, 2024



"UGUIFF 2024 is not just about films; it's about leveraging the power of the creative arts to inspire and drive economic growth in our region," said Ms. Deborah Ludick, Acting CEO of South Coast Tourism and Investment Enterprise. "By merging the worlds of cinema and business, we’re creating a platform that not only celebrates our rich cultural heritage but also fosters sustainable economic development." The Ugu International Film Festival is a testament to South Africa’s vibrant creativity, from traditional beadwork to the powerful expressions of the performing arts and business innovation. This year, we gather to celebrate the magic of cinema, the strength of storytelling, and the resilience of our creative community. The film industry is the heartbeat of our cultural landscape, bringing ideas and memories to life, pulsing with innovative ideas and diverse perspectives. Despite the challenges posed by the pandemic, UGUIFF continues to inject creativity into the veins of our nation’s most innovative and business-minded people.







"This festival is deeply personal to me," said Mr. Senzo Zindela, Founding Director of UGUIFF. "I have a profound passion for films and art because I’ve witnessed their transformative power firsthand. For me, these mediums have been more than just entertainment, they’ve been a journey of self-discovery, a catalyst for growth, and a sanctuary for expression." As we navigate this evolving landscape, it's essential to recognize the significance of the film industry. Film has the power to inspire, educate, and unite us, sparking empathy, challenging assumptions, and reflecting our complexities. UGUIFF 2024 will be a crucial platform for building relationships and forging connections between the film industry and the broader business community. Local businesses and suppliers interested in participating, promoting, and selling their products can fill out the form [here](https://forms.gle/VPQ3njqhFPhLsaMt9). Buyers looking to explore and purchase at special discounted prices can fill out the form [here](https://forms.gle/1teyPypG6M8K18pN9).





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